Food- Steroids. Anitbiotics. Sprays. Are food manufacturers killing us Research Paper

Food- Steroids. Anitbiotics. Sprays. Are food manufacturers killing us Annotated Bibliography - Research Paper Example olic disruptor ingredients like hydrogenated oil, sodium nitrite, aspartame, homogenized milk fats, monosodium glutamate, sodium nitrite and the like that can cause brain damage, cancer, and diabetes. Third, processed foods barely resemble the nature given food that they are due to over processing, overcooking, preserving with chemicals, pasteurizing, homogenizing and even irradiating. Simply put they are dead food that the human body no longer needs. This article presents two arguments: from the farmers and from the advocates of public health. The farmers insist that they have to feed the animals with antibiotics to keep them healthy and in order to keep pace with the demands of the U.S. consumers for cheap animal meat. Public health advocates on the other hand argue that such practice of farmers is giving breed to germs in animals that are resistant to antibiotic which causes deadly diseases to the consumers. The intervention of the U.S. government in banning the use of antibiotic in animals in the 1970s did not materialize. The FDA has outlined plans to phase out the use antibiotics for non-medical purposes in animals in the coming years has yet to be seen. The author showed why the use of antibiotics in farm animals was approved in the 1950s as well as the research conducted in the 1970s showing the bad effects of antibiotics especially on E. coli bacteria. The strong lobby from farmers and drug makers for the continuance of use of antibiotics such as tetracycline and penicillin after the result of the research was released forced the ruling of the FDA to ban these antibiotics to be ruled out. It will take some time before FDA will take its final stand on banning the use of antibiotics on farm animals. More statistics perhaps showing human deaths related to antibiotic-fed animals? In this article, the author presents the research on antimicrobial coating for liquid and film containers being conducted by Tony Jin at the U.S. Department of Agriculture. Jin is

The Products Of Herbal Essences Marketing Essay

The Products Of Herbal Essences Marketing Essay Herbal Essences is a brand of hair product founded in 1971 by Clairol. In 2002, Procter and Gamble acquired Herbal Essences from Clairol, Inc. Herbal Essences is a global brand of hair-care products that distribute various different Shampoo, Conditioner, Hair Coloring, Mousse, Hairspray, and Gel products (Procter Gamble, 2012, p. 3). Procter and Gamble entered as a hair colorant and renovated the product of Herbal Essences (Matusow, 2008). In this section we will analyze the target market strategies, which Procter and Gamble used to help their product Herbal Essences grow more than 40 percent in sales globally (Procter Gamble, 2007, p. 12). According to McGreog (2008), since Procter and Gamble acquired Herbal Essences their main marketing objective was to change their product and to revive their failing brand within the shampoo industry. Hence, the company wanted to market towards a more youthful audience. The brand was originally focused on women who wanted natural hair care products. It dealt with ingredients such as herbal and organic aspect of the product. Procter and Gamble wanted to reposition their hair products by creating a fun and youthful appeal while having the natural ingredients. Procter and Gamble did this so they do not lose their brand loyalists. Herbal Essences target market consists of Generation Y female users ranging from the age of 14-30 (McGregor, 2008). Herbal Essences target markets are individuals who are going to school, entering college, and young moms. Consumers of Herbal Essencess products share more than a common hair-care product, they share common lifestyles. In order to understand the appeal of their products, Herbal Essences continues to research their cultural and social environment. They do this by learning more about the consumers psychographics and behavioral characteristics. The goal in doing so is to sell more hair products by understanding the changing wants and the needs of the market segment. The needs of this market segment According to MediaPost (2008), in recent efforts to better understand and attract the youthful audience towards Herbal Essences, Procter Gamble and the Beauty Business Chief, Susan Arnold had an idea to re-invent their products by completely re-branding Herbal Essences. In order to rebrand themselves they conducted their own research such as consumer surveys, market research and observing buying patterns of younger consumers. She took on the task of finding a way to build up the failing brand with a small group of people from research and development, marketing, and design. The small team worked together with branding agency Libby Perszyk Kathman (LPK) to target the market of Generation Y females (MediaPost, 2008). As Lukovitz (2007) states in her article Herbal Essence Snags 2007 Rebrand 100 Global Award the team instantly started on 18 months of extensive consumer research. During the time the team emerged in May 2006 with a new target market audience tailored towards the spontaneous, optimistic, altruistic, experiential Generation Y (Lukovitz, 2007). Herbal Essences changed the whole product from scratch which they referred to as the from-scratch strategy which included a new logo, adding several catchy new product names, and adding new packaging. Herbal Essences research discovered that women like to buy hair care products within the same brand. The packaging emphasizes the shape, the new shampoo and conditioner bottles where designed to fit together on the shelf, encouraging the youthful audience to buy the product as a whole and driving up sales (Lukovitz, 2007). In order for Herbal Essences to communicate their product to their new target market, they have used an innovative way to reflect their product upon the youthful generation. Herbal Essences uses this technique consistently throughout their product packaging and promotions. For example, the names of their products such as Hello Hydration, Drama Clean, and Tousle Me Softly (Herbal Essences, 2012). The name of these products reflects the tone and personality of the youthful audience which effectively appeals to their target market. Their target market likes to be aware of the latest trends in hairstyles and looks that could be obtained by using their products. Their target market wants a brand that focuses on their needs and is funky as them; a product which has an emotional connection, and makes them feel like the product is a part of their lifestyle. This market strategy also play a role into targeting the older part of the demographic, towards young mothers around the age of 30 who may look for hair care products for their daughters. They would be prone to buy the product since it gives a youthful and a modern vibe unlike other hair care product competitors. Herbal Essences indirectly cleverly uses the youthful appeal towards the older demographics that could also purchase their product, because they are tempted to feel younger (Lukovitz, 2007). Herbal Essences revolutionized the way companies target their market. It moved from a failing brand into a successful brand. The strategies they applied into targeting their market changes the way companies and their products speak to their consumers, appears to their customers, and how they might even position their products on the shelf to compete with their competitors (McGregor, 2008). Herbal Essences hair-care products stand out because it has been designed and formulated specifically for their target market needs. With the products of Herbal Essences, their target market can match their unique personality with their products.

Philosophy of Education Essay -- Philosophy of Teaching Statement Essa

Philosophy of Education There comes a definite time in the life of every individual when a clear and conscious comprehension of identity must be established. A person must ask himself who he is, what his personal strengths are, and what path he wishes to pursue in order to shape his future and procure his dreams. I recently found myself at such a crossroads, and I faced the decision with much ambivalence. I was influenced by my high school peers and instructors to do something â€Å"incredible† with my promising life – to pursue medical school or law school. I, however, failed to see the appeal in either and opted instead for my own variation on an incredible future. I chose to pursue not only a career, but a cause and personal goal as well. After much deliberation, I decided that teaching high school English was the only endeavor that promised to reward me with the satisfaction for which I longed. I realized that I could not only express my own passion for literature, but that I cou ld also hopefully instill that same passion into the hearts of students. Many have since criticized my dreams and my aspirations as mediocre, but I argue that every man, woman, and child is a product of at least one exemplary educator. Education, in one form or another, shapes the lives of everyone on a daily basis. Educators, to me, are the unsung heroes of modern culture. I realize, of course, that not everyone is called to teach. I feel that only those with a true passion and love of knowledge should even consider the profession and way of life. In terms of the teacher that I will be, I hope to mirror a number of influences from my own education. I’ve always admired teachers who take time to personalize their classrooms – teac... ...n, if met with the opportunity, I would love to join one or more in order to gain valuable insight from fellow educators. The American statesman Edward Everett once stated that, â€Å"Education is a better safeguard of liberty than a standing army.† Indeed, the educated individual is empirically liberated. Knowledge is power, and he who has it, powerful. This rousing sentiment establishes teacher as freedom fighter, aiding daily in the demolition of ignorance’s bondage. It is my solemn vow to join these celebrated ranks in the crusade for knowledge. Many small children dream of becoming astronauts and firefighters because of their formidable accomplishments and heroic statures. Similarly, I will be a teacher; I will work with diligence, fervor, and compassion to change the lives and thought processes of students, for I can think of no nobler contribution.

The system of slavery and resulting

The system of slavery and resulting racial prejudice evoked negative reaction from many Americans. Their views came into conflict with the perception of slave labor as `normal` and economically sound part of everyday life prevalent in the mainstream community. some of them resorted to peaceful means for propaganda of their worldview like Harriet Beecher Stowe; others like Nat Turner initiated armed struggle to overthrow the hateful system.Nat Turner’s rebellion continues to evoke a mixed response, depending supposedly on the race of the evaluator and position on racial issues. On the one hand, Nat Turner was definitely a man of great leadership skills, able to motivate many people to fight against inhuman conditions of the Southern plantations.On the other, he is known to have ordered the murder of al white people including children and women, and the list of the rebellion’s casualties includes many people whose contribution to exploitation was but marginal.Similarly qu estionable are the methods of guerrilla warfare used by John Brown to liberate the slaves. This story demonstrates that centuries after, America continues to be divided on the issue of race and ways to overcome racial tensions.Harriet Beecher Stowe is certainly a less controversial figure. Her novel Uncle Tom’s Cabin is undoubtedly one of the most influential books in US history. Its significance was succinctly expressed by Abraham Lincoln in a personal meeting with the writer in 1862: â€Å"So you're the little woman who wrote the book that started this Great War!†[1]While the President’s words were surely a polite exaggeration, it is certain that Stowe’s novel helped wake up many citizens who, much like herself before 1850, remained passive onlookers of slaves’ sufferings, informed those remote from the issue, and helped shape and develop the Abolitionist Movement.However, in the South she received negative publicity as people began to accuse her of exaggerating the horrors of slavery. To this date, Americans still live to some extent in the shadow of these events. Still, debates continue as to the need to compensate descendants for the atrocities of slavery, methods to be used for the rehabilitation of the African American community, and heroes of the anti-slavery struggle.For centuries, women remained on the sidelines of American society. Slowly but gradually, their role continued to rise as women’s rights entered the political agenda of the United States as an important issue. This change was made possible by the efforts of many outstanding women who upheld the cause of female liberation through the toughest of times.Harriet Beecher Stowe can be considered a precursor of the Feminist movement. In a letter to George Eliot, Stowe insisted that â€Å"emancipation of slaves must be followed by the emancipation of women†[2]. In an attempt to combine the two, Stowe wrote in New York newspaper Independent that wom en can be active in the abolitionist cause, striving to leverage their influence by signing petitions, sharing information, and organizing community anti-slavery events[3].[1] Harriet Beecher Stowe Center. (2005). Harriet Beecher Stowe’s Life and Timeline. Retrieved June 10, 2006, from http://www.harrietbeecherstowecenter.org/life/[2] Cavendish, R. (2001). Publication of Uncle Tom's Cabin. History Today 51 (6), 54.[3] Harriet Beecher Stowe Center. (2005). Harriet Beecher Stowe’s Life and Timeline. Retrieved June 10, 2006, from http://www.harrietbeecherstowecenter.org/life/

Capabilities in the Workplace Bangles Pvt. Ltd.?

Abstract: A business is likely to flourish when it makes best use of its core competencies, organization capabilities, and increases its capacity. This paper describes a firm, Bangles Pvt. Ltd, which is headquartered in UK and is looking to expand into the Asian market via its online store. The paper discusses the core competencies the firm has along with its organizational capabilities which will help the firm in making this expansion successful. Introduction: Bangles Pvt. Ltd is an online business based in the United Kingdom and run through social media sites, the company’s own personal website, and through other buying/selling websites such as eBay and other portals. The business originated in 2006 after the owner finished her Arts degree from a local college and decided to use her expertise in her own small enterprise. Initially she took the responsibility of production herself and began to produce highly colourful, intricately designed, handmade bangles on order. However, as business began to boom she hired two other designers to help her with the production in 2007 and currently employs 10 people to produce bangles in the ranges of collections titled casual/everyday bangles, semi-formal bangles, bridal bangles, and exclusive designs. The company basically operates upon an order service in which customers either send their orders in the inbox on sites such as Facebook or fill out order forms on the company’s own personal website. The sites are full of colourful albums full of designs of various bangle creations which are updated regularly and articles targeted towards different target audiences regarding how to use the bangles and other fashion tips (Bangles Pvt Ltd, 2014). While the company instantly began to gain steady business and maintained a commendable reputation, the company is currently facing a number of issues as it plans to expand further into other markets and has also recently begun to supply bangles in Asia via the owner’s relatives and friends who live there. The Asian market shows high potential for the company as the use of bangles is highly widespread in many Asian countries and the designs of the bangles support Asian cultural traditions while adding a contemporary touch to what is traditionally worn by Asian women. However, this will add an additional burden upon the employees at Bangles who are already over-absorbed in producing bangles for current customers. The owner i s slightly worried that if the brand is not managed properly by the distributors she appoints (friends and relatives), which may cause a detrimental impact upon the company’s name and future prospects (Bangles Pvt. Ltd, 2014). Thus, it is essential for her to ensure that the operations and delivery processes in Asia are properly conducted and reliable. There is also danger that her products will end up in the retail market in Asia if no controls are implemented and may be sold to customers in bulk. The owner of Bangles also needs to ensure that her employees in Asia conform to company policy and are highly cooperative with her and her UK-based employees. She needs to maintain decorum with her employees and coordination with respect to meeting customer demand and responding to customer preferences. This paper will outline the company’s main core competencies, organizational capabilities, and capacity-building tools which can help Bangles solve its current expansion prob lems in the Asian market. The paper will then conclude by providing recommendations as to what the organization needs to further develop and commenting upon its managerial practices while summarizing the main points made in the paper. Core Competencies, Organizational Capabilities, and Capacity-Building: Core competencies are the unique qualities or strengths that a firm has which differentiate them from their competitors and are difficult to replicate. They are a source of competitive advantage for a firm and enable the firm to perform efficiently and effectively in a particular area relative to their competitors (Gupta, 2013). Bangles Pvt. Ltd has several core competencies which strengthen the firm and result in increased business. One of the core competencies of Bangles Pvt. Ltd is the diversified workforce, which consists of close friends and students of the owner who originate from different countries and are able to provide Bangles with unique and original ideas for bangle designs. Thus, the aesthetic appeal of Bangles’ products suits the modern tastes of consumers in the UK, India, Pakistan, Turkey, China, and Nigeria as the designers of Bangles originate from the countries mentioned. Another core competency of the firm is the owner’s personal involvement in the business and the fact that the owner provides customers with a personalized service and is highly interactive with the customers. Additionally, the owner also provides a customized service to customers who wish to get their own bangles designed at an affordable price. Also, the owner’s large social circle and connections with people in Asia who can help in expanding and managing the business is also a core competence as the owner will not have to associate with unknown parties in order to achieve expansion into Asia. The organizational capabilities of the firm are the manner in which people are managed in a firm in order to gain a competitive advantage (Grafton, Lillis, & Widener, 2010). The organizational capabilities of Bangles include the owner’s excellence in human resource management as she has been successful in motivating employees since the business’s inception. The owner’s charismatic leadership style and the informal organizational culture of th e firm help the employees remain comfortable and united with one another. The owner also attempts to organize the employees in the organization through the use of various communication tools including a personal group on WhatsApp, an intranet which enables the employees to interact with one another, and through the use of video conferencing when applicable (Bangles Pvt Ltd, 2014).The business’s strong internal associations and the fact that all of the designers in the firm are educated, trained, and experienced in the field of arts and crafts enables the firm to perform faster and more efficiently in order to quickly meet customer demand. The lack of misunderstandings between employees and the close connection between employees and the owner also serves as a source of competitive advantage and enables the work to be done quicker. The organization is currently working on capacity-building as it has previously increased its capacity by purchasing three small machines, which hel p cut the thread and sew on the beads for intricately and delicately designed bangles. Using these machines has sufficiently increased the capacity of the firm and Bangles has been able to complete more orders than it previously had. The company has recently tried division of labour and instead of asking one designer to complete a full pair of bangles, they have tried to break down the tasks and let one worker complete a portion of an order while the others complete other portions. This has shown commendable results recently as capacity has slightly increased. In order to solve the problems arising from an expansion into the Asian market, Bangles must use its core competencies, organizational capabilities, and capacity-building tools to its advantage. The owner can use the core competency of having a diversified workforce to be able to accurately meet the aesthetic demands of customers in Asian countries. Moreover, the owner needs to use her social connections in order to appoint a reliable manager in Asia who will help in the distribution of Bangles’ products and also manage the brand image of the firm. The owner can make use of the firm’s strong communication network to set up a system in which she communicates with customers in Asia herself or responds to their messages as soon as possible if there is a difference in timings in order to provide them with a personalized and customized service where applicable. Thus, to efficiently manage business in Asia, the owner must make use of her charismatic leadership style to constantly remain in touch with employees and the manger in Asia and ensure she is updated upon changing trends. The owner must also have a rigid plan towards crisis management in order to ensure that she is able to solve such problems without increasing hassle and confusion and risk in damaging the brand’s reputation. The owner can also extend the intranet to include employees in Asia and to ensure that she communicates wit h them personally in order to ensure that they are familiar with the organizational culture and are absorbed into the enthusiasm of being a part of the organization. These are the strategies that the firm can use by making use of its existing core competencies and capabilities. However, the firm may also need to enhance other departments in order to efficiently compete in the Asian market. Conclusion and Recommendations: It is evident that the firm has numerous core competencies and organizational capabilities which enable the firm to efficiently compete in the market and which can be used to its advantage in expanding into the Asian market. However, the firm may consider increasing its efficiency and capacity by hiring additional designers in Asia who can produce the bangles there and ship them to customers easily and without additional cost. Moreover, the firm may also hire additional staff in the UK to ensure that there is always someone available online to cater to customer queries and demands. In order to appropriately achieve this, Bangles may also consider giving its staff training in customer service and managing across cultures. Hence, the firm’s core competencies of a diversified workforce, strong social connections, and the owner’s personal involvement in the business serve to be highly beneficial while organizational capabilities of a strong communication network and informa l organizational culture are redeem high benefits. References Bangles Pvt. Ltd. (2014) Facebook Page [online] Accessed on: February 20, 2014 Available at: https://www.facebook.com/bangles Grafton, J., Lillis, A. M., & Widener, S. K. (2010). â€Å"The role of performance measurement and evaluation in building organizational capabilities and performance.† Accounting, Organizations and Society. Vol. 35(7) pp. 689-706. Gupta, R. K. (2013). â€Å"Core Competencies for Business Excellence.† Advances in Management. Vol. 6 (10). pp. 712-723

The Canadian Military Needs Improvements †Political Science Essay

The Canadian Military Needs Improvements – Political Science Essay Free Online Research Papers The Canadian Military Needs Imrovements Political Science Essay The American Heritage Dictionary states that an army is â€Å"a large body of people organized and trained for land warfare† (army). This large body of people should not need to be trained in such warfare. Countries should not need armies, there should be world peace. The world has yet to achieve this, so for now countries like Canada need to be able to protect themselves. Military troops would not have to join the military with world peace. They could get an education and get great jobs to help their country’s economy. There are many reasons Canada needs to improve their military. Firstly, due to Canada’s abundance of fresh water masses, Canada is at threat for war. Secondly, at present terrorists are becoming an increasingly large threat to Canada, therefore Canada needs some military protection. Finally, the United States of America (USA), Canada’s closest neighbour, has a higher military personnel to population ratio than Canada (About the Army: CBC News Indepth: The World Factbook). The Canadian government needs to improve the military for today and the future. Canada has a high percentage of the world’s drinking water. Many countries have very little water and would be willing to go to war to obtain it. Some countries have already stated that they will go to war for water. These countries include the USA and Israel (BBC News). Meir Ben Meir, former Israeli Water Commissioner said â€Å"I can promise that if there is not sufficient water in our region, if there is scarcity of water, if people remain thirsty for water, then we shall doubtless face war† (BBC News). Canada, possessing 20% of the world’s ground water, could be a target for war (Clark, Wallace, 444). If Canada does not improve their military in the near future, it will face difficulties battling desperate countries with water shortages. These nations will be looking to get water from other countries. Canada is a prime target for them to obtain this water. If Canada refuses to sell the water, the other nations will use force to obtain it. Thus the importan ce of water to human life could easily start World War III. In this case, Canada would need as many troops and vehicles as possible to protect this valuable resource. Today, many countries already have a shortage of water. These countries could be planning attacks for the near future. To prepare for this and protect the country and its economy Canada needs to improve the military. The increasing danger of terrorists is a reminder that all threats need to be monitored and kept away from the country. As time passes by, the chances of another terrorist attack become more imminent. This time attacks could be on Canadian soil. To protect the country from this kind of threat, Canada must improve their military. Each attack will slowly become more lethal and powerful, mainly because it is becoming easier to get a hold of low and high-tech weapons from around the world (terrorism). To protect the country from any threat, Canada must fund an anti-terrorist organization and give more funding to the military. If proper precautions are taken and proper defences are made the chances of the country suffering major damage from an attack will be minimized. As its own territory, Canada has no defences except for the police (Equipment: Weapons). Canada needs to create defence bases around the country. Such defences will ensure that the people of the nation will both feel and b e more secure. Canada has recently turned down a Ballistic Missile Defence system (Ballistic Missile Defence). This offer should have been accepted in order to protect the country. Canada needs to make up for the loss of this defence system by improving other defences. A comparison of Canada to the USA reveals that Canada has an army which is inferior to the USA’s. Canada’s army consists of about 62 000 troops which is minimal when compared to the 700 000 military personnel in the US army (CBC News Indepth; About the Army). Although the USA has a much larger population than Canada, the percentage of their population that is in the military is still greater. The USA has 0.002% of their population in the military, which is double, that of Canada’s 0.001% (About the Army; The World Factbook: CBC News Indepth). For Canada to seem like a powerful country they need to improve their army. In addition, the USA has a lot of weaponry available. Although Canada has many different types of vehicles and weapons, the USA still has more vehicles and weapons in comparison (Equipment: All Equipment; US Military). The USA is now in the process of creating robots, Canada needs to get up-to-date weaponry as well (Sgt. Jewell, Lorie). In order for Canada to appear powerful to opposing nations, it needs to keep up with changing technologies and be more involved with the USA on many operations. Just as the United Kingdom, recently, made themselves seem more powerful by joining the USA in Iraq and Afghanistan. The Canadian forces are in desperate need of improvements. Canada needs to gain these improvements because they are at the risk of being at war because of it’s abundance of fresh water. Also, Canada needs to defend itself from terrorist attacks. Finally, Canada needs to be in line with the USA with armies, and technology. Canada should continue working towards world peace through their many peacekeeping operations. However, until the dream of world peace becomes a reality, Canada must protect itself from the real world threats it faces now. Work Cited About the Army. US Army. Soldiers Almanac. 18 June 2005. goarmy.com/about/personnel.jsp â€Å"Army,† The American Heritage Dictionary of the English Language, Fourth Edition. Houghton Mifflin Company. Ballistic Missile Defence. CBC. 18 June 2005. cbc.ca/news/background/us_missiledefence/ BBC News. BBC. 18 June 2005. http://news.bbc.co.uk/1/hi/world/middle_east/677547.stm CBC News Indepth. CBC. 18 June 18 2005. cbc.ca/news/background/cdnmilitary/ Clark, Bruce W. and Wallace, John K. Making Connections. Scarborough: Prentice Hall Ginn Canada, 1999. Equipment: All Equipment. The Canadian Army. 18 June 2005. armee.forces.gc.ca/lf/English/2_5.asp?FlashEnabled=1 Equipment: Vehicles. The Canadian Army. 18 June 2005. armee.forces.gc.ca/lf/English/2_1.asp Equipment: Weapons. The Canadian Army. 18 June 2005. armee.forces.gc.ca/lf/English/2_2.asp Sgt. Jewell, Lorie. â€Å"Armed Robots Marching into Battle?† Army News Service 5 December 2005. The World Factbook. CIA. 18 June 2005. cia.gov/cia/publications/factbook/rankorder/2119rank.htm Terrorism. Microsoft Encarta Online Encyclopedia. 18 June 2005. http://encarta.msn.com/encyclopedia_761564344/Terrorism.html Research Papers on The Canadian Military Needs Improvements - Political Science EssayQuebec and CanadaThe Effects of Illegal ImmigrationAssess the importance of Nationalism 1815-1850 EuropeGenetic EngineeringPersonal Experience with Teen PregnancyDefinition of Export QuotasAppeasement Policy Towards the Outbreak of World War 2Never Been Kicked Out of a Place This NiceBringing Democracy to AfricaAnalysis of Ebay Expanding into Asia

Make your University Admissions Essay Compelling

Make your University Admissions Essay Compelling Make your University Admissions Essay Compelling A compelling university admissions essay can be the difference between acceptance and rejection. Grades are an important part of your application, but they are not the only key component. Your writing will help set you apart from other applicants with similar scores. Knowing how to write an essay will leave a good impression. Think of it as an opportunity to show admissions officers what qualities you have that would make you a good candidate for their school. You have a unique background and set of experiences; your university admissions essay is a way to share all that with prospective schools. The trick is to write a thoughtful, personal paper about a topic that matters to you. Many applicants try too hard to sound smart, or write about topics they don’t care about to look impressive. All you have to do is show yourself as thoughtful and motivated, and that will demonstrate that you have something to add to a class. Use these tips to help craft a strong essay that highlights what you have to offer: Read the instructions In all the excitement, you might forget to thoroughly heed the instructions. Follow the application directions to the letter. Failing to comply with guidelines could lead admissions officers to assume you wouldn’t follow the program’s directions. Stick to page and word count limits. The idea is to organize your thoughts according to the rules. Organize your thoughts Start by brainstorming. Take a piece of paper and jot down ideas. Do some research on different topics and ideas that you might find interesting. Then consider which ideas could combine with one another. For example, you can compare and contrast different ideas. Write a rough outline. Think about how long each paragraph should be to express your ideas clearly. Finally, create a schedule as a guide for how much time to devote to your work. Be controversial Many applicants submit bland, safe essays that don’t take a stand on anything. Discussing politics or religion can be a valid approach! Remember to stay balanced and thoughtful, regardless of your opinion. Present your views on the subject, but be fair and logical. Give reasons to support your position. â€Å"Avoid speechifying.† Higher education is the place for discussion of ideas. Your essay is a tool to present your ideas to an interested panel. Some people look for diversity of ideas, so consider sharing some of yours. Avoid using cliches Looking at other essays as research is generally an excellent idea. However, be wary of other writers’ influence. Precise word choices and unique phrases will help your paper stand out from the crowd. Review your work and delete any â€Å"old hat† statements. Give admissions something that’s all yours and make them take notice. Be careful with humour Jokes can be an excellent way to get yourself noticedbut use this technique carefully. Your idea of â€Å"funny† may differ from that of an admissions’ officer. Avoid one-liners, limericks, and off-colour humour. They may be perceived as unprofessional. Show, don’t tell Avoid simply stating facts and ideas. Admissions officers are more concerned with your perspective on events than with the events themselves. Include specific details and examples. For example, don’t merely mention extracurricular activities. Describe how they made you feel, and what you learned from participating in them. The officers don’t know you personally. Use your words to paint a picture of who you are and what you can contribute to the college or university. Know your vocabulary The words you use demonstrate your mastery of writing, and how well you can make an argument. A university-level essay should display a similar level of vocabulary. Make certain you are using words correctly. Synonyms can have different shades of meaning; the wrong one could sully your message. Find examples of how words are used before using them. Use plain language most of the time. Overusing big words can make your writing seem pretentious. Think of advanced words as a spice, and your ideas as the main dish. Write distinct essays Every university has a distinct culture. An admission essay is a statement that you are a good fit for that particular school. If you’re applying for more than one place, write a distinct essay for each. Some of your points may not apply to every university. Research and learn about their individual cultures, values, and awards. Tailor your work to make it relevant to each unique mission and values. Be concise Applying to university is much like applying for a job. You are given only so much space to show why you deserve a spot. Meet their specifications, but be brief. Admissions officers have to read several essays each day. You have a few hundred words to grab their attention. Be precise, organize your thoughts, and show that you’re respectful of others’ time. Edit The job isn’t done when you have finished writing. Proofreading and editing your essay is an essential step, and can play a major role in separating your work from the crowd. Check the word count and make sure it complies with requirements. Read each sentence to ensure that your thoughts are expressed clearly. Check for spelling, punctuation, and grammatical errors. A thorough read-through will help spot errors, and result in a better submission. Seek a second opinion Before submitting the essay, ask for advice from someone qualified. Sometimes others can spot mistakes a writer might miss. If you can, ask someone with expertise in the admissions process. Ask a teacher you trust to give feedback. Ask only a few select people for help; too much feedback can affect the quality of your writing. Remember, the essay should present your thoughts the way you want them heard. One of the most important things you can do is to start writing early. Give yourself plenty of time to write and finish well ahead of the deadline. Use extra time to fine-tune the essay and make it the best it can be. In case of any setbacks, you have time to edit and rewrite your work. Good writing skills can help in any facet of life, and they are essential for success at university. A good admissions essay is only the first step. Once you are in school, you’ll need those skills to write quality research papers and other projects. Sometimes, a university workload can be difficult to handle. In that case, give a call for help with writing papers and presentations. specializes in quality academic writing. For quality research, an organized layout, and logical reasoning, get our writing team on your side.